The organisers will implement an integrated marketing and multimedia campaign backed by a solid PR campaign designed to reach a selective audience and win as many visitors as possible.

Campaign will include:

• Advertisements in Print & Electronic Media
• Jingles, Road Shows & Online Promotions
• Cross Promotions
• E-mailers to Key Targets
• Invitations to Top managers, Trade Groups, Associations, Govt. Officials, Embassies Ets.
• Foreign Chamber of Commerce And Industry
• Media Previews and Features
• Nationwide PR Campaign
• Outdoor Promotions:Hoardings/Billboards. Etc.